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EndsemNov 20242019 patternBE E&TC

Digital Marketing SPPU Endsem Question Paper Nov 2024

All 8 questions from this SPPU endsem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192D
Pattern
2019 pattern
Exam
Endsem
Session
Nov 2024
Max. marks
70
Time
2½ Hours
Semester
VIII
Paper code
[6354]-550

Printed for: B.E. (E & TC)/(Electronics)

Instructions to the candidates

  1. All questions are compulsory.
  2. Figures to the right indicate full marks.

Questions

  1. Q1

    1. a)

      Explain different types of search engine marketing tools used by business organizations.

      Also asked:May 2025 ·May 2023

      [9]
    2. b)

      Discuss the benefits of keyword planner along with it’s functions.

      Also asked:May 2023

      [8]

  2. Q2

    1. a)

      Discuss different types of google Ads used in Digital marketing.

      [9]
    2. b)

      Explain the methods of mobile advertising frequently used by users for marketing.

      Also asked:May 2023

      [8]

  3. Q3

    1. a)

      List the benefits of social media marketing. Also explain in detail types of Facebook marketing.

      Also asked:May 2025 ·Nov 2023 ·May 2023

      [9]
    2. b)

      Discuss on You Tube ads and Youtube analytics in detail.

      Also asked:May 2023

      [8]

  4. Q4

    1. a)

      Discuss the steps involved in You Tube Monetization.

      [9]
    2. b)

      Discuss the concept for B2B and B2C perspective.

      Also asked:May 2023

      [8]

  5. Q5

    1. a)

      Write short note on Web Forms and Lead generation.

      [9]
    2. b)

      Explain the concept of LinkedIn advertising and explain briefly LinkedIn message pitching. 2

      Also asked:May 2023

      [9]

  6. Q6

    1. a)

      List the various steps involved in planning e-mail campaign.

      Also asked:May 2025 ·May 2023

      [9]
    2. b)

      Discuss the steps involved in Web Forms Lead importing.

      Also asked:May 2023

      [9]

  7. Q7

    1. a)

      Discuss concept of Affiliate. marketing in detail.

      Also asked:May 2023

      [9]
    2. b)

      Explain OTT platforms. List its advantages & disadvantages.

      Also asked:May 2025 ·May 2023

      [9]

  8. Q8

    1. a)

      Elaborate on Visual search and chat bots.

      [9]
    2. b)

      Explain automated and smart bidding in detail. 

      Also asked:May 2023

      [9]