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EndsemMay 20252019 patternBE E&TC

Digital Marketing SPPU Endsem Question Paper May 2025

All 8 questions from this SPPU endsem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192 D
Pattern
2019 pattern
Exam
Endsem
Session
May 2025
Max. marks
70
Time
2½ Hours
Semester
VIII
Paper code
[6404]-146

Printed for: B.E. (Electronics/E & TC )

Instructions to the candidates

  1. Answer Q.1 or Q.2, Q.3 or Q.4, Q.5 or Q.6, Q.7 or Q.8.
  2. Figures to the right indicate full marks.
  3. Neat diagram must be drawn wherever necessary.
  4. Assume suitable data, if necessary.
  5. Use of non-programmable calculator is allowed.

Questions

  1. Q1

    1. a)

      Explain keyword planner. List out benefits of it.

      [9]
    2. b)

      Explain methods of mobile advertising.

      [8]

  2. Q2

    1. a)

      Explain different types of search engine marketing tools used by business organization.

      Also asked:Nov 2024 ·May 2023

      [9]
    2. b)

      Explain the importance of Adwords and Google Ads in SEM and how they enable businesses to reach their target audience effectively.

      Also asked:Nov 2023

      [8]

  3. Q3

    1. a)

      This part has equations that don’t show as text. Open the PDF to read it.

      [8]
    2. b)

      Which are the different requirements to start monetizing youtube videos?

      [9]

  4. Q4

    1. a)

      Explain different social media platforms for marketing and the development data driven audience and campaign insights.

      Also asked:Nov 2023

      [9]
    2. b)

      List out the benefits of social media marketing. 2

      Also asked:Nov 2024 ·Nov 2023 ·May 2023

      [8]

  5. Q5

    1. a)

      Write in detail about- i) Responder Tracker ii) Lead generation

      [9]
    2. b)

      Detail about the steps for email campaigning through HTML.

      Also asked:Nov 2023

      [9]

  6. Q6

    1. a)

      Elaborate the steps involved in planning email marketing campaign.

      Also asked:Nov 2024 ·May 2023

      [9]
    2. b)

      List out different types of Linked In advertising techniques and explain in detail.

      [9]

  7. Q7

    1. a)

      Describe detail about online reviews. Why are online reviews important for customers and businesses?

      [9]
    2. b)

      Write short notes on i) No click searches ii) Voice search

      [9]

  8. Q8

    1. a)

      Discuss about OTT Platforms. Explain its advantages and disadvantages.

      Also asked:Nov 2024 ·May 2023

      [9]
    2. b)

      Discuss about affiliate marketing with respect to ethical considerations. and potential challenges. … … …

      [9]