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InsemMar 20252019 patternBE E&TC

Digital Marketing SPPU Insem Question Paper Mar 2025

All 4 questions from this SPPU insem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192 D
Pattern
2019 pattern
Exam
Insem
Session
Mar 2025
Max. marks
30
Time
1 Hour
Semester
VIII
Paper code
[6411]-69

Printed for: B.E. ( ELECTRONICS/ E & T.C.) (Insem)

Instructions to the candidates

  1. Answer Q.1 or Q. 2, Q. 3 or Q. 4.
  2. Figures to the right indicate full marks.
  3. Assume suitable data, if necessary.

Questions

  1. Q1

    1. a)

      Apply thought why will you prefer Digital marketing over traditional marketing.

      [8]
    2. b)

      Articulate segmentation and its various strategies.

      [7]

  2. Q2

    1. a)

      Summarize Domain and Domain Authority? How does it work?

      [8]
    2. b)

      Discover how payment gateway works explain with example.

      [7]

  3. Q3

    1. a)

      Write a short note on: i) On-site SEO ii) Off site SEO

      [8]
    2. b)

      Articulate the search process. How do people interact with search engines?

      [7]

  4. Q4

    1. a)

      Discover: Web Analytics - Traffic Analysis.

      [8]
    2. b)

      Explain web analytics with basic steps of web analysis process. Interpret SEO business objectives. eeee

      [7]