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EndsemMay 20232019 patternBE E&TC

Digital Marketing SPPU Endsem Question Paper May 2023

All 8 questions from this SPPU endsem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192 D
Pattern
2019 pattern
Exam
Endsem
Session
May 2023
Max. marks
70
Time
2½ Hours
Semester
VIII
Paper code
[6004]-546

Printed for: B.E. ( Electronics/ E & TC)

Instructions to the candidates

  1. Answer Q.1 or Q.2, Q.3 or Q.4, Q.5 or Q.6, Q.7 or Q.8.
  2. Neat diagrams must be drawn wherever necessary.
  3. Figures to the right side indicate full marks.
  4. Use of calculator is allowed.
  5. Assume suitable data if necessary and mention it clearly.

Questions

  1. Q1

    1. a)

      Explain different types of Search engine marketing tools used by business organization.

      Also asked:May 2025 ·Nov 2024

      [9]
    2. b)

      List the benefits of keyword planner along with its functions.

      Also asked:Nov 2024

      [8]

  2. Q2

    1. a)

      Discuss the types of remarketing Ad used in Digital Marketing.

      [9]
    2. b)

      Explain the methods of mobile advertising frequently used by users for marketing.

      Also asked:Nov 2024

      [8]

  3. Q3

    1. a)

      List out the benefits of social media marketing, Also, explain in detail types of Facebook marketing?

      Also asked:May 2025 ·Nov 2024 ·Nov 2023

      [9]
    2. b)

      Discuss on Youtube ads and Youtube analytics in detail.

      Also asked:Nov 2024

      [8]

  4. Q4

    1. a)

      Detail the concept for B2B and B2C perspective.

      Also asked:Nov 2024

      [9]
    2. b)

      List out the steps required for YouTube Account Setup while creating a business account with a personal account and explain about YouTube Monetization.

      [8]

  5. Q5

    1. a)

      Write short notes on WebForms and lead generation.

      [9]
    2. b)

      Explain concept of LinkedIn advertising and explain briefly LinkedIn message pitching. 2

      Also asked:Nov 2024

      [9]

  6. Q6

    1. a)

      List the various steps involved in planning email campaign.

      Also asked:May 2025 ·Nov 2024

      [9]
    2. b)

      Discuss the steps involved in web forms lead importing.

      Also asked:Nov 2024

      [9]

  7. Q7

    1. a)

      Discuss concept of Affiliate marketing in detail.

      Also asked:Nov 2024

      [9]
    2. b)

      List the advantages and disadvantages of OTT platforms.

      Also asked:May 2025 ·Nov 2024

      [9]

  8. Q8

    1. a)

      Elaborate on visual search and Chatbots.

      [9]
    2. b)

      Explain automated and smart bidding in detail.   

      Also asked:Nov 2024

      [9]