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EndsemMay 20242019 patternBE E&TC

Digital Marketing SPPU Endsem Question Paper May 2024

All 8 questions from this SPPU endsem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192 D
Pattern
2019 pattern
Exam
Endsem
Session
May 2024
Max. marks
70
Time
2½ Hours
Semester
VIII
Paper code
[6263]-146

Printed for: B.E. (Electronics / E&TC)

Instructions to the candidates

  1. Answer Q.1 or Q.2, Q.3 or Q.4, Q.5 or Q.6, Q.7 or Q.8.
  2. Neat diagrams must to be drawn wherever necessary.
  3. Figures to the right indicate full marks.
  4. Use of calculator is allowed.
  5. Assume suitable data, if necessary.

Questions

  1. Q1

    1. a)

      Explain the preventive measures for Ad Hi-Jack.

      [9]
    2. b)

      Explain the concept of shared budget in search engine marketing and how it can be applied to mobile advertising campaigns.

      [8]

  2. Q2

    1. a)

      Explain the bidding strategy for CPC.

      [9]
    2. b)

      Explain the steps involved in designing Image Ads and Video Ads.

      [8]

  3. Q3

    1. a)

      Enlist the advantages and disadvantages of social media in business.

      [8]
    2. b)

      What do you mean by campaign optimization in Facebook?

      [9]

  4. Q4

    1. a)

      Explain in detail Facebook marketing and the type of Facebook advertising.

      [9]
    2. b)

      Explain in brief about YouTube monetization.

      [8]

  5. Q5

    1. a)

      Explain the importance of billing and reporting in social media marketing and how they contribute to measuring the effectiveness of campaigns.

      [9]
    2. b)

      How to improve the traffic and lead generation quality with LinkedIn ads? 2

      [9]

  6. Q6

    1. a)

      What do you mean by email marketing? Discuss on its types.

      [9]
    2. b)

      Discuss the benefits of implementing a segmentation strategy in email marketing for social media marketing campaigns.

      [9]

  7. Q7

    1. a)

      Explain the concept of Mob-Ad in digital marketing and its significance in reaching and engaging with mobile users.

      [9]
    2. b)

      Discuss the importance of online reviews in digital marketing and their impact on consumer decision-making and brand reputation.

      [9]

  8. Q8

    1. a)

      Explain the concept of”NoClick Searches” in digital marketing and its impact on search engine result pages.

      [9]
    2. b)

      What is visual search in digital marketing? Explain the different ways of doing visual search with example. 

      [9]