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InsemMar 20242019 patternBE E&TC

Digital Marketing SPPU Insem Question Paper Mar 2024

All 4 questions from this SPPU insem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192D
Pattern
2019 pattern
Exam
Insem
Session
Mar 2024
Max. marks
30
Time
1 Hour
Semester
VIII
Paper code
[6270]-79

Printed for: B.E. (Electronics Engineering) (E&TC) (Insem)

Instructions to the candidates

  1. Answers: Q.1 or Q.2 and Q.3 or Q.4.
  2. Neat diagrams must be drawn wherever necessary.
  3. Figures to the right indicate full marks.
  4. Assume suitable data, if necessary.

Questions

  1. Q1

    1. a)

      Give the difference between Digital marketing and traditional marketing.

      [8]
    2. b)

      Explain segmentation, Targeting and positioning model of digital marketing.

      Also asked:Feb 2023

      [7]

  2. Q2

    1. a)

      List out objectives of website.

      [7]
    2. b)

      Write short notes on- i) Digital Marketing Portfolio ii) Mobile Friendly Websites

      [8]

  3. Q3

    1. a)

      Detail about on-page optimization and off-page optimization techniques.

      [8]
    2. b)

      Elaborate the need of analysis of competitor’s website.

      [7]

  4. Q4

    1. a)

      Explain digital marketing on various social media platforms.

      [8]
    2. b)

      What do you mean by link building? Give suitable example. eeee

      [7]