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Digital Marketing important questionsMost repeated in SPPU papers

These 16 questions appeared in more than one SPPU Digital Marketing paper we have: 8 papers, from Feb 2023 to May 2025. The most-asked come first. Each one links to the papers it was asked in.

All Digital Marketing papers and notes

Repeated questions

Endsem questions (15)

  1. 4×asked

    List out the benefits of social media marketing. 2

    May 2025 ·Nov 2024 ·Nov 2023 ·May 2023

  2. 3×asked

    Discuss about OTT Platforms. Explain its advantages and disadvantages.

    May 2025 ·Nov 2024 ·May 2023

  3. 3×asked

    Elaborate the steps involved in planning email marketing campaign.

    May 2025 ·Nov 2024 ·May 2023

  4. 3×asked

    Explain different types of search engine marketing tools used by business organization.

    May 2025 ·Nov 2024 ·May 2023

  5. 2×asked

    Detail about the steps for email campaigning through HTML.

    May 2025 ·Nov 2023

  6. 2×asked

    Explain different social media platforms for marketing and the development data driven audience and campaign insights.

    May 2025 ·Nov 2023

  7. 2×asked

    Explain the importance of Adwords and Google Ads in SEM and how they enable businesses to reach their target audience effectively.

    May 2025 ·Nov 2023

  8. 2×asked

    Discuss concept of Affiliate. marketing in detail.

    Nov 2024 ·May 2023

  9. 2×asked

    Discuss on You Tube ads and Youtube analytics in detail.

    Nov 2024 ·May 2023

  10. 2×asked

    Discuss the benefits of keyword planner along with it’s functions.

    Nov 2024 ·May 2023

  11. 2×asked

    Discuss the concept for B2B and B2C perspective.

    Nov 2024 ·May 2023

  12. 2×asked

    Discuss the steps involved in Web Forms Lead importing.

    Nov 2024 ·May 2023

  13. 2×asked

    Explain automated and smart bidding in detail. 

    Nov 2024 ·May 2023

  14. 2×asked

    Explain the concept of LinkedIn advertising and explain briefly LinkedIn message pitching. 2

    Nov 2024 ·May 2023

  15. 2×asked

    Explain the methods of mobile advertising frequently used by users for marketing.

    Nov 2024 ·May 2023

Insem questions (1)

  1. 2×asked

    Explain segmentation, Targeting and positioning model of digital marketing.

    Mar 2024 ·Feb 2023

Questions count as repeated when their wording matches closely across papers. Numericals that depend on a figure are left out, since the figure changes from paper to paper.