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InsemFeb 20232019 patternBE E&TC

Digital Marketing SPPU Insem Question Paper Feb 2023

All 4 questions from this SPPU insem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192 D
Pattern
2019 pattern
Exam
Insem
Session
Feb 2023
Max. marks
30
Time
1 Hour
Semester
VIII
Paper code
[6010]-69

Printed for: B.E. ( Electronics / E & TC) (Insem)

Instructions to the candidates

  1. Answer Q.1 or Q.2, Q.3 or Q.4.
  2. Neat diagrams be drawn wherever necessary.
  3. Figures to the right indicate full marks.
  4. Use of calculator is allowed.
  5. Assume suitable data if necessary.

Questions

  1. Q1

    1. a)

      Describe the need to understand demographics in digital marketing.

      [8]
    2. b)

      Discuss the strategies for design of service page and product page.

      [7]

  2. Q2

    1. a)

      What is the role of Google analytics tool in website for digital marketing?

      [8]
    2. b)

      Describe the various aspects of segmentation, targeting and positioning in Digital marketing.

      Also asked:Mar 2024

      [7]

  3. Q3

    1. a)

      Write key points which are taken into consideration in offsite SEO.

      [7]
    2. b)

      Discuss how data and traffic analytics are important in SEO.

      [8]

  4. Q4

    1. a)

      What are the steps in SEO auditing towards optimizing performance of search engine?

      [8]
    2. b)

      Discuss the need for study and analyze the Competitor’s Website and their traffic sources.  

      [7]