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EndsemNov 20232019 patternBE E&TC

Digital Marketing SPPU Endsem Question Paper Nov 2023

All 8 questions from this SPPU endsem paper, as printed. Read them here or open the PDF.

Open the PDFMost repeated Digital Marketing questions
Subject code
404192D
Pattern
2019 pattern
Exam
Endsem
Session
Nov 2023
Max. marks
70
Time
2½ Hours
Semester
VIII
Paper code
[6181]-173

Printed for: B.E. (Electronics)/(E & TC)

Instructions to the candidates

  1. Answer Q. No. 1 or 2, Q.No. 3 or 4, Q5 or Q6, Q7 or Q8.
  2. Neat diagrams to be drawn wherever necessary.
  3. Figures to the right indicate full marks.
  4. Use of calculator is allowed.
  5. Assume suitable data if necessary.

Questions

  1. Q1

    1. a)

      Explain the importance of AdWords and Google Ads in SEM and how they enable businesses to reach their target audience effectively.

      Also asked:May 2025

      [9]
    2. b)

      Explain the concept of PPC (Pay-Per-Click) cost formula in search engine marketing and its significance in calculating campaign expenses.

      [8]

  2. Q2

    1. a)

      Describe the steps involved in setting up the Google Analytics tracking code on a website or blog to start collecting data for SEM analysis.

      [9]
    2. b)

      State the difference between SEO and SEM.

      [8]

  3. Q3

    1. a)

      Write short notes on Facebook app and shopping marketing?

      [9]
    2. b)

      Explain the different social media platforms for marketing & the development data driven audience and campaign insight?

      Also asked:May 2025

      [8]

  4. Q4

    1. a)

      Explain the process of creating your first ad on Facebook for social media marketing and its significance for businesses?

      [9]
    2. b)

      List out the benefits of social media marketing.

      Also asked:May 2025 ·Nov 2024 ·May 2023

      [8]

  5. Q5

    1. a)

      List out different types of Linkedln advertising and explain any one in detail.

      [9]
    2. b)

      What are the different social media platforms. Explain any one in detail.

      [9]

  6. Q6

    1. a)

      Write down the steps for email campaigning through HTML.

      Also asked:May 2025

      [9]
    2. b)

      Discuss the benefits of importing email lists into social media platforms for targeted advertising and audience segmentation.

      [9]

  7. Q7

    1. a)

      Discuss role of chatbots in digital marketing and theirimpact on customer engagement.

      [9]
    2. b)

      Discuss the ethical consideration and potential challenges in affiliate marketing, such as fraud, compliance and maintaining transparency with consumers.

      [9]

  8. Q8

    1. a)

      What are podcasts? Explain the types of podcasts in detail.

      [9]
    2. b)

      Discuss the process of obtaining Google verified listing and the necessary steps involved. 

      [9]